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Our Story

Acqua dell’Elba is an artisan family-run perfume and beauty house based on the island of Elba, within the protected Tuscan archipelago.

At the end of the Nineties the three founders Marco, Chiara and Fabio, inspired by an ancient Roman perfume bottle seal found in the Elban sea, decided to create a fragrance inspired by the diverse scents of their beloved island.

Many questioned whether they would be able to succeed in a market dominated by multi-nationals, big brands and equally big budgets. But their passion for Elba and its beautiful natural landscapes made them pursue their dream.



After long and meticulous research of natural ingredients and essential oils, they created their first line of perfumes for women and for men called Classica.

The female fragrance is a flowery harmony with notes of orange, myrtle, gardenia and marine cistus, whilst Classica for men is a fresh citrusy blend with notes of mandarin, lemon, rosemary and marine essences.



For the first few years they sold their personal and home fragrances directly from their laboratory in Marciana Marina. Later they began to open beautifully designed branded shops across Elba.

The success of these shops inspired them to open further outlets in major cities across Italy while continuing to develop their distinguished collections. 

Thanks to the high quality of its natural ingredients and the beautiful branding, Acqua dell'Elba maintains its position as one of Italy’s most treasured luxury brands.

Today Acqua dell'Elba is available in the UK thanks to the distribution agreement with JHR Holdings Ltd.